There’s a Princess in my Living Room…

31 12 2011

...and she's begging me to clean off my couch.

It seems that with the glut of  high profile game demos hitting the Nintendo 3DS in Japan this week, gaming news sites have overlooked one of the most interesting game promotions to hit the Big N’s 3D wunderkind.  I’m talking about the Bravely Default: Flying Fairy AR app released by Square.  To call it an “app” (that’s what Nintendo calls it) really doesn’t do it justice  because it’s more of an interactive prologue to the upcoming 3D RPG.  And by interactive, I mean the majority of it plays out in your living room.  Take a look:

In order to get this to work, you first have to visit the Square Bravely Default website.  There, you can print out a special Augmented Reality, or AR, card that the app reacts to.


Or you can just print this out.


This enables a life size incarnation of the princess to appear, as seen in the video above.  What happens is basically the same thing as when Princess Leia pops out of R2D2 in front of Luke and Obi-Wan in Star Wars; you know “help me Obi-Wan Kenobi, you’re my only hope,” only you’re Obi-Wan in this scenario.  It’s a great concept, and a very imaginative way to promote the game… having the princess appear to you in your house.  It really personalizes the situation beyond “It’s dangerous to go alone, take this.”  But then that old man wasn’t a princess… or was he?



2 responses

1 01 2012
James Bacon

This is unbelievably cool. It stands to involve the player in such a way that’s never really been done done before.

I’m super excited for this!

15 03 2012
Kid Icarus Uprising Japanese AR Cards « HCKblog

[…] where a game machine can take the real world and insert game things into it. Take a look at my post There’s a Princess in my Living Room for a good example of augmented […]

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